Cold-processed whey protein from grass fed cows is a natural source of bonded amino acids that support the production of glutathione in the body. Glutathione is important because it is considered the body’s “master antioxidant,” infusing itself into every cell in your body, protecting them from the harmful effects of environmental toxins, free radicals and carcinogenic chemicals.

Glutathione also protects your body against oxidative damage and enables your immune system to better respond in distress. It lessens our exposure to toxins by clearing them from the liver through waste, and promoting decreased inflammation. In athletic performance, maintaining a healthy level of glutathione has been shown to decrease muscle damage, enhance muscle development, and aid in speeding up recovery time.

Unless whey is sourced and processed correctly, many of its benefits may not make it to that scoop you just poured into your smoothie. Decades of research has shown that the feed a cow consumes directly impacts the nutritional value of its milk and, as a product, its whey.

A brief history: Until the 1940’s, almost all cattle in the U.S. ate grass. Their diet changed as the demand to improve efficiency of beef and dairy production increased. In modern, conventional dairy farms, cows are provided a grain-based diet and treated with artificial hormones so their meat or dairy can be processed as quickly as possible. This strategy may be profitable to producers, but creates an unhealthy dynamic within the cow. Meat and dairy from cows that are grain-fed have been found to be significantly lower in nutritional quality from grass fed cattle.

Bottom line: healthier cows produce more fortified whey. Their health begins with a grass diet.

Do you want to build lean muscle, manage your weight, and enhance a full recovery from a serious workout, all while providing key strengthening and supporting building blocks for your overall wellness? Whey protein sourced from grass fed cows is an outstanding supplement to accomplish it all.